Reality in Advertising por Rosser Reeves

Reality in Advertising por Rosser Reeves

Titulo del libro: Reality in Advertising

Autor: Rosser Reeves

Número de páginas: 172 páginas

Fecha de lanzamiento: July 20, 2015

ISBN: 9780982694145

Editor: Widener Classics

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Rosser Reeves con Reality in Advertising

Páginas: 172 Géneros: 12:KJS:Sales & marketing 12:KJSA:Advertising Sinopsis: Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages-French, Japanese, Spanish, Dutch, German, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Hebrew-and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as 'the best book for professionals that has ever come out of Madison Avenue.' (For typical comments see back of jacket.) Rosser Reeves says